Mattias Hising - Product and Web Developer

How to build profitable high performance web products that user loves

Competitive Analysis Before Redesign

Dan Brown writes a good and informative article about how to make a competitive analysis from an Information Architetural / Design point-of-view. A must read for those interested in business analysis and the more theoretical area of work for people working with front-end related issues. I liked it.

Every industry has its own version of the competitive analysis and its function is clear: to line up your product with other products and show where yours falls short and where yours is superior.